Category Archives: Marketing

Content Creation for Real Estate

Posted on February 27, 2014 by fidelityidaho

The web lets real estate professionals provide an incredible range of information. Visitors to a real estate site look first for home listings, so those are important to include on your site, but the best sites have a little extra … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Photo Fabulousness or Flub?

Posted on February 11, 2014 by fidelityidaho

Real estate is an inherently visual business. Your clients want to see every square inch of a home they are considering buying and sellers want their homes to look better than brand new. There are so many opportunities to share … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

Are You Armed to Work with Gen Y Buyers?

Posted on February 1, 2014 by fidelityidaho

Generation Y is just starting to enter the home purchasing world. These 20-somethings have grown up with a computer in their home and gone to school when cellphones were common. They stay on top of the newest technology, can access … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Effective Use of YouTube In Real Estate

Posted on January 23, 2014 by fidelityidaho

YouTube has become the overwhelming source of videos for every interest. Fortunately, it is available to businesses as well, as long as those businesses know how to utilize it. Too often, a professional will spend a great deal of time … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

Using Video to Create Leads

Posted on December 23, 2013 by fidelityidaho

YouTube, Google+, Facebook, and even Twitter all encourage the presentation of information by video. For a real estate professional, this is a wonderful development. So much of the information used every day can be best displayed visually, so capitalizing on … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

Next Year’s Marketing Plan

Posted on November 25, 2013 by fidelityidaho

It’s that time of the year again! Time to break out the calendars and figure out what next year holds. For the savvy real estate professional, weeks, months, and even years of marketing can be planned out ahead of time. … Continue reading →

Posted in Marketing | Tagged , , , , , , | Leave a comment

Pinterest In Your Real Estate Business

Posted on November 22, 2013 by fidelityidaho

Social media provides a range of tools to reach out to leads and clients.   Though Facebook and Twitter are often used by real estate professionals, an important, yet commonly overlooked site is Pinterest.  On average, a Pinterest visitor will spend … Continue reading →

Posted in Marketing | Tagged , , | 3 Comments